How To Build A Sports Betting Website

Posted : admin On 4/4/2022

Need to create a website for your sports team or league? As the world’s most popular way to build a website, WordPress is more than capable of creating a sports website.

Whether you just want to create a website for a single team to showcase your matches, roster, and more, or you’re looking to create a website for your entire sports league, you have plenty of options to help you get up and running surprisingly quickly.

In this post, I’m going to cover a few things to help you create a sports website with WordPress:

  • A few examples of sports websites built with WordPress so that you know what types of sites you can create.
  • How to create the basic foundation for your WordPress sports team website.
  • Some specific WordPress themes and plugins that will make it easy to get up and running with all the functionality that you need.
How To Build A Sports Betting Website

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Let’s get started so that you can get back on the field (or the ice, or the court…you get it!).

3 Examples Of Sports Websites Using WordPress

For each of these examples, I’ll list the plugins/theme that are powering its core sports functionality. You’ll also see these plugins and themes make another appearance later on in the how-to section.

1. Warren AA Baseball

Warren AA Baseball is a great example of how even smaller, amateur leagues and teams can still benefit from a WordPress site.

Despite being a small regional amateur league, Warren AA Baseball is still able to showcase schedules, results, stats, and lots more.

Warren AA Baseball is powered by the SportsPress Pro plugin from ThemeBoy and ThemeBoy’s Marquee WordPress theme.

View Warren AA Baseball Website

2. VBA – Vietnam Basketball Association

This example is near and dear to my heart because I live in Vietnam and have been to quite a few VBA basketball games over the years (check out the YouTube page for some highlights!).

In addition to an overall league page, the VBA website has sub-websites for each team, stats, game schedules/results, and plenty of other sports league functionality.

To build its website, the VBA used WordPress, the Big Slam theme from GoodLayers, and the SportsPress Pro plugin to provide the underlying functionality.

View VBA Website

3. Oxford Saints

The Oxford Saints is an American Football club in the…UK. They use the SportsPress Pro plugin from ThemeBoy to showcase rosters, player stats, schedules, results, and more.

How To Create A Sports Team Website With WordPress

To actually create your sports website, you’ll need:

  • Web hosting and a domain name
  • The WordPress software installed at your host
  • A plugin to handle basic functionality for things like matches, rosters, stats, etc.
  • A theme to make your website look great and display the previous information in a nice manner

Here’s how to put everything together…

Step 1: Pick Hosting And Install WordPress

To get started with your sports team website, you’ll need the proper foundation to install the plugins and themes in the next sections. That means:

  • Hosting
  • A domain name
  • The WordPress software

If you’re just getting started, we always recommend SiteGround for hosting and your domain because:

  • They preinstall the WordPress software for you, which makes it simple to get started.
  • Your site will load surprisingly fast for the money that you spend.
  • They offer great support if you run into any issues.

To get started, just sign up for a SiteGround WordPress hosting plan. Then, their setup wizard will help you get WordPress installed in no time.

Step 2: Install The SportsPress Plugin

While there are other WordPress sports plugins, SportsPress is definitely the industry standard nowadays (you’ll notice that it popped up on all three sports website examples above).

Sports

This freemium plugin has a 4.9-star rating on over 270 votes, which is quite impressive as far as WordPress plugins go.

SportsPress won’t make your website look “nice” by itself (you’ll pick a SportsPress-compatible theme in the next section to do that), but it does provide all the underlying functionality that you need to power your sports team website.

The free version of SportsPress lets you manage:

  • Team profiles
  • Games/matches (both future matches and the results of past matches)
  • Player roster and stats
  • Season archives
  • Lots more

You can even choose from preset “equations” to calculate stats and standings, or create your own equations.

While the free version will probably work for a basic sports team website, if you’re serious about your team’s website (or making a website for an entire league), you’ll almost certainly want the additional functionality in SportsPress Pro. In fact, every example that I looked at was using the Pro version.

You can also extend your sports website with sales platform WooCommerce. This will let you sell merchandise through your website. You can extend this even further: if you need to create a private wholesale area, categorize merchandise for separate teams or sell customer-specific products, use the WooCommerce Password Protected Categories. You’ll find more examples of user-specific products for your sports brand here.

Step 3: Pick A Sports Theme That’s Compatible With SportsPress

Because SportsPress is the de facto standard for creating a sports team website, you can find a huge variety of WordPress themes to pair with it.

ThemeBoy, the developer behind SportsPress, sells some of their own themes. And you can also find SportsPress-compatible WordPress themes from third-party developers.

Here are some good WordPress sports themes to get you started.

Premier

Premier is an official SportsPress theme that can easily be adapted to a variety of different sports. One thing that I like is it includes a countdown timer until the next match, which builds some excitement with your fans.

Price: $59

How To Build A Sports Betting Website

Big Slam

Big Slam is the theme used by the Vietnam Basketball Association website I showed you above. It comes from a popular ThemeForest developer (GoodLayers) and is fully compatible with the SportsPress plugin.

Alchemists

Alchemists is a theme from dan_fisher that offers a really awesome modern design. My favorite part of this theme is the player profile pages, which you can see pictured above. Those stat counters are simply awesome!

Price: $59

Splash

Best Betting Website

Splash is a SportsPress compatible WordPress theme for basketball, baseball, football, and soccer teams. In fact, it comes with a different demo for each sport to help you get up and running.

Price: $59

Marquee

Marquee is another official SportsPress theme. Whereas the Premier theme focuses more on visuals, Marquee is especially stat-focused, which makes it great if your sport is stat-obsessed (baseball comes to mind).

This is the theme that the Warren AA Baseball example I showed you above is using.

Price: $59

Enjoy Your New Sports Team Website

By combining WordPress, SportsPress, and a SportsPress compatible theme, you’ll be able to quickly create a website for your sports team or league that has all the information your fans need to get engaged.

Have any other questions about to create a sports website with WordPress? Leave a comment and we’ll try to help out!

Over the years betting has become more appealing to entrepreneurs just because of the possibility to make more money. Running a traditional betting or casino business requires a significant upfront investment, which was a barrier for people with a limited budget.

On the other hand, the online betting business requires significantly less money to start, and yet it offers more opportunities than the traditional betting business.

The online gambling sector is on a rise today. There are many factors that lead to this trend, such as the coronavirus and social isolation, which increased the demand for online casinos and betting websites.

Just to have a better perspective about the industry, back in 2017, the sports betting market was worth $270 million in the United States. Experts predict that by 2024 it is expected to grow to around $90 billion, thanks to clever software solutions.

Page Contents

Is sport betting legal?

One of the most commonly asked questions is about the laws and regulations for sports betting. The answer is yes; in most countries sports betting is legal.

However, make sure you check out the laws in your country just to be sure that you are on the right path.

Sports Betting as a Business

Just like any business, you need a plan in order to make it work. Even though online sports betting provides more opportunities and is a profitable business, it doesn’t mean that customers will come to your business running.
Creating a successful online betting business requires time and a lot of effort. If you want to build successful sports betting business, make sure you go follow these steps:

  • Highlight your goals and budget
  • Choose a reliable sports betting software provider
  • Understand the 3rd parties involved
  • Obtain a gambling license
  • Create a marketing strategy to attract customers

Highlight Your Goals and Budget

How To Do Sports Betting

Every business starts with a business plan where you’ll highlight all the things you need to do in order to make your idea work in the real world. This is the place where you’ll define the direction for your online betting business and create the right strategy.

For example, many people choose smaller niches like betting on Kentucky Derby horse racing, rather than covering every sport imaginable. This will lower your business expenses and competition.

Like it or not, every business requires an investment and the online betting business is no different.

There are several costs when it comes to starting an online betting business. Make sure you go through all the costs that are required for starting your business in order to avoid the trap of not having enough money to continue.

Choose a Reliable Sports Betting Software Provider

You cannot run a successful online betting business without a good software behind your website. Your software will be responsible for generating odds, matches, and betting options. It is impossible to track everything manually, which is why you need to choose a good software provider company with a lot of experience in this industry.
Your software will determine your profits, so make sure you go only for the best. After all, this is the base of your business and often cheap software will cost you more in the long run.

On top of that, your website needs to be user-friendly just to make the betting process easier. There are many betting software providers on the market and your job is to determine the advantages and disadvantages of each and choose the one that works best for you. This is a crucial step for your business, so make sure you are doing it right. Even minor bugs and glitches can take a toll on the credibility of your platform and draw a red flag to your business.

Understand Third-Party Involvement

Most online betting businesses rely on third-party solution providers like statistics, analytics, marketing, and payments. This is normal, but make sure you read their terms and conditions before you sign an agreement.

Having a third-party service provider is common in the online betting industry just because it is impossible to start everything on your own.

Make sure you have a clear understanding of all third-party providers just because most of them can take a percentage of each transaction leading to fewer profits if not planned the right way.

Obtain a Gambling License

Sports betting is still a delicate industry and every country has its rules and regulations. Some countries have a ban on all betting services, which limits your options. Just because you have a website, doesn’t mean that it can be accessed by every single person on the planet.

You need to follow each country’s rules in order to make your business legal for betting. There are also markets where they are dominated by few sport betting businesses and don’t allow the new company to enter the market, and there are countries where offshore betting is legal.

You need to gather all the information you need about the marketplace you targeted and find a gambling license that complies with their rules and regulations.

Most licenses are issued for 5 years and they cost around $2500-$10000 annually, depending on your business structure.

Plus, remember that most states in the U.S. have horse racing betting legalized, but you still need to read about the specific laws of each state. If you are from Michigan, click here for a quick guide on how to bet on horse racing in your state: https://www.twinspires.com/states/michigan

Develop the Right Marketing Strategy

All previous steps will take you up to a year to finish, so make sure you are ready for this journey. Now since your business is up and running, it is time to create a marketing strategy that will attract customers to your betting website.

Sport Betting Online

This is also a hard process just because the competition is fierce. They are few years into this business and they are investing thousands of dollars into marketing their services, which makes the situation harder for new online betting companies to emerge.

However, if you focus only on one market segment (for example Horse Racing) then your competition is much lower.
When it comes to your marketing strategy, you need to find a way to approach your customers by offering them sign up rewards, referral programs, and creative social media marketing.

Feeling motivated and ready to start a business?

If you think you can handle all the steps mentioned in this guide, go for it! You’ll not regret your decision.